Norm Plotkin, Principal

Norman Plotkin brings over 20 years of legislative and advocacy experience to Plotkin Zins & Associates. He is seasoned in all aspects of state governance including procedure, politics, policy, as well as special interest advocacy.

Familiar with diverse areas of public policy consulting including insurance, health, small business advocacy, automotive aftermarket representation, public and private utilities and wholesale and retail energy sector policy, local government, public safety, the administration of the legislature, administration of the courts, and the regulatory and administrative law processes, Plotkin has a broad perspective of how state government operates.

Norman worked as a consultant for the Consultant for the California State Assembly to both the Insurance and Health Committees. This role involved public policy direction and formulation; detailed research on policy issues and trends, as well as producing detailed analyses of the various legislative proposals heard in each committee.

During his tenure with the Legislature, he also served as an assistant clerk with the Chief Clerk of the Assembly, a senior assistant to an Assembly Leader, a campaign manager and consultant on various state Senate and Assembly campaigns, a Consultant to the Assembly Rules Committee, as well as on the personal staff of several Members of the State Legislature.

Subsequent to legislative service and prior to founding Plotkin Government Relations, Plotkin lobbied for the California Medical Association, a statewide professional society representing over 30,000 physicians in the state of California, as well as a major contract lobbying firm.

There is also extensive experience managing effective and successful campaigns. As a manager for numerous political campaigns, Norman managed volunteers, staff and multi-million dollar budgets as well as strategic messaging, media relations and event planning and execution.

Plotkin is a member of the California Society of Association Executives, and the Intstitute of Governmental Advocates.

Contact Norm at norm@pzallc.com